By now, you probably know that Brain Rot was chosen as the Oxford Word of the Year for 2024. Looking ahead it’s time for Pantone’s 2025 Color of the Year.
The internet fiercely hates it, but once again, I am out of step. I think it’s a lovely neutral. It’s warm and cozy. I’d paint all my walls this color if I weren’t worried about spending money in these uncertain times. I can also see it for clothing. It would look great with rose gold jewelry, and coordinate well with pinks and chocolates.
I asked our resident color expert @myopicprophet and this is their hot taek:
colours of the year are always out of touch with reality. ironically (can i use that term here?), they are nothing more than self aggrandising pats on the backs of the colour specialists themselves. they’re then promoted by marketing departments to push product lines and/or materials completely detached from actual client requests. it has gotten worse since x-rite took over pantone and used it to wiggle its way beyond printing ink into textiles and…gradually…every fucking thing else.
it’s one thing to invent a colour based on spectral data and colour theory. it’s a whole other thing for the company that employs the colour specialist who invented the colour to push it on to architects and designers (both graphic and interior/exterior who in most cases have the very last say as to the chosen colours) and eventually actual clients.
everyone plays the game…
https://www.architectmagazine.com/design/and-behrs-2025-color-of-the-year-is_o
https://www.dezeen.com/2024/09/10/true-joy-yellow-dulux-colour-of-the-year-2025/
what about dulux? https://www.reuters.com/markets/commodities/ppg-lay-off-1800-employees-us-europe-cost-cut-push-2024-10-17/
nevermind the actual colour specialist who knows which colours can be paint, textile, epoxy, ink, etc. all at the same time and, more importantly, which ones can’t because pigments exist and not all pigments can be used for every application. when some know-it-all thinks “mocha blasphemy toy soldier mousse” can work on walls, textiles, floors, exteriors, ads, packages, and posters, the people doing the architecture (and those doing the designing thanks to the massive imagination divide between science and philosophy and just generally knowing some shit) have to rely on the actual colour specialist. they fail every time they rely on the one who just threw together a few of an almost infinite set of numbers in one spot before anyone else did and proclaimed it was a good day.
the colour of the year is nothing more than a marketing gimmick perhaps a few rich idiots are willing to use in their homes, leading to buyer’s remorse if the money actually mattered to them. in the actual world, mediocre whites and greys are still what’s “in.”
What do you think, DeadSplinterers?
If things go the way I expect? No doubt, red!
You’re probably right 😬
With the upcoming administration? The color of money.
But only for the 1%. For the rest of, what’s the color of poverty?
Mocha Mousse, because it looks like soft shit.
Stop! 😂
So the internet isn’t any smarter than the electorate. Noted.
Thank you!
I am withthe masses on this one. It looks like the color you would paint prison walls to hide stains.
Nooo, lol. It’s rosier than that. 😂
It’s the color of 1990s pantyhose.
Okay, I can see that.
I’m not walking into the paint store and asking for mocha mousse. That’s all there is too it.
Yeah you would. If Mrs Luigi asked you to!
Also I agree with you – I think it’s a perfectly fine neutral and would work with a lot of decor.
Thank you 🙂
I don’t know about you all, but I’m busy practicing for the annual Deadsplinter Christmas Pageant.
You win every year! I’m out! Rigged rigged rigged!!!
I thought you’d be of a Vanilla Funk performer.
https://m.youtube.com/shorts/WIZ9bzGmazM
1. The silver lamé really brings out your … eyes.
2. That high kick near the end tells me your training has really paid off.
I like this color of the year, future dusk.
Oh, I love that!
I think the color is fine? But you’re never gonna get people jumping up and down for a brown.
The 1970s would disagree. Everyone was wild for Seth tones back then. But looking back it was dreadful. I like lots of color. I think this makes a nice base to add bright color to.
i remember the orange and brown decor….hard to forget tbh
i occasionally threaten the missus with it just to get the look of abject horror….
she remembers it too
And all the clothes in orange, brown, and cream. 🤮
Almost a near replica of my mom’s kitchen in Rural Ontario 1970s ish.
Ugh.
i forgot about the dirty green….lol
Ours was similar. We had the avocado fridge.
yeah but that’s why people are less interested in it now 🙂
im definitely team mediocre white far as walls go…..mostly coz if i go with colours i get bored of them after a while and want a different one
and it takes me about 1/3rd of a wall to remember i hate painting walls and ceilings
so mediocre white it is…. touch up here and there now and then and good as golden…well…mediocre white… but you know what i mean
i dont mind the mocha tho….id probably wear it
I’ve moved around so much that my walls have always been a painted for resale. This is the longest I’ve ever been in one home. I’m ready for some color.