One of the things I worry about, on a regular basis, is that the day will come when all good music will have been used in a television commercial or as the credits roll in some crappy movie and will be spoiled for me forever. I call this the “Musical Singularity”. When Mammon and the lesser gods of Commerce will have completely sucked the life and enjoyment out of music.
I first noticed this phenomenon when I was just a kid. I really liked Donovan, mostly because my older sister had some of his records and I went for that folk/psych sound. My favorite song of his at the time was “Wear Your Love Like Heaven” and I straight up wore out the album “A Gift from a Flower to a Garden” playing that song. That is, until some shitty cosmetic company came out with frangrance called “Love’s Fresh Lemon” and used the song in it’s commercial campaign (see below). I was only in the single digits at the time, but I knew even then that I would never hear that lovely song the same way again.
So here we are, half a century later, and there seems to be nothing Capitalist Pigs won’t ruin. No song too sacred.
So I’m asking you tonight, no…imploring you…to convince me that there are still great records that will NEVER be used to sell soap or pharmaceuticals or pickup trucks or crypto investment firms. Just give me something to hold on to that’s likely to remain pure. On the other hand, if there’s some tune that you think is a missed opportunity for Madison Avenue share that too. Might as well drive this Ford F-250 off the cliff to the tune of “It’s the End of the World As We Know It” once and for all.
Once again, thank you all for participating in DUAN and for supporting Deadsplinter. And thank you for letting me be myself. Again.
So here are three songs that will never be used in commercials. Probably. And at the bottom, the execrable Love’s Fresh Lemon commercial that first cut me, referenced above.