The Fashion, Alas I’m Old [NOT 21/10/25]

Hi, friends!

Happy Tuesday! I hope your week is going well.

I have never been what you would call a stylish or fashionable person, but in general I understand fashion trends.

Do I understand the youths? No, of course not. But the fashion typically follows patterns and repetition so seeing some early 00s trends half-assed in current trends makes sense.

But, the Champion brand.

I so cannot wrap my elder millennial brain around the youths with the Champion gear. It’s pricy. It’s being worn unironically. It’s the same brand we used to be embarrassed to wear that came from KMART and you got because it was so cheap and your parents and grandparents pretended not to understand that it was embarrassing to wear.

I even saw an older GenZ guy at work wearing a Champion sweatshirt! What is happening?

Is anything with current fashion hurting your brain?

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5 Comments

  1. I do remember the Champion stuff being cheap. I mean, kudos to them for rebranding, but yeah, that was the stuff you bought to wear to the gym and sweat in.

    In other news, my wife met the Son of God at the library today. He was still wearing his ID bracelet from the hospital. I think his omniscience was on the fritz, because he wanted to use a computer. You do you, baby Jesus.

  2. …same deal but dickies?

    …somehow it’s fashion but when I was the age of the kids sporting the label it wasn’t so much the stuff of dad jeans as it was “you know dave, down at the garage, mechanic…you know…dave…can’t tell how old he is or if him, them overalls or the grease stains are the oldest part but he can fix anything”…those would say dickies if you scrubbed the label for a day or two

    …like…they meant it about the work wear…like I sort of just about remember when carhartt stuff seemed…more robust…& then they had a lot more shops but a lot less people wearing a jacket they’d had more than 10 years?

    • …there’s maybe a sidebar to this for different countries, too…when I was a teen french teens strutted all day long in stuff that said naff…ok technically naf…but twice…naf naf…like it was…I dunno…ocean pacific….or quicksilver-but-like-30-years-ago-duuude…or whatever

      …& any number of things have tried to jump the brand gap between…say…fred perry…ending up on proud boys by way of skinhead hooligan sub-cultures…& burberry wing the harry potter of the genre…when “chavs” was a thing…before that burberry was middle class middle age “sloane ranger” stuff…overcoats & wool scarves & maybe wellies if you didn’t know you should have bought those from hunters…the antithesis of “street” or “youth” culture, basically

      …& I can’t quite decide what the split is between the ones ironically or un-ironically wearing stuff that says “trapstar” all over it…which doesn’t fit because afaik that’s a whole new brand…but…trap music got the name from trap-as-in-trap-house-as-in-stash-house-as-in-drugs…&…at that age I would have been less inclined to head out emblazoned with “renowned drug dealer” in 6in high letters scrawled across my chest…&…teenage me was…not necessarily adverse to a “well, it’s funny to me…” t-shirt or whatever…& I knew enough teenagers to have seen all the hash leaf prints & “if you know where I was to have bought this t-shirt you can probably name 4 illegal drugs I’ve taken at some point with no further information ” type stuff…but…I dunno…trapstar…as effectively mainstream fashion…seem paradoxical to me…like…how superdry has the gall to make all kinds of stuff that clearly isn’t waterproof

      …the fucking audacity of some people… breathtaking really, isn’t it?

  3. tbh…i only noticed some questionable some stuff from the 90s suddenly being back when i needed some new sneakers…and it was like….no…i dont need bright neon bits on all the things again…thank you very much…im not 12 most of the time

    but other than that i barely notice fashion…as i spent most of my days surrounded by work uniforms…and this time of year people outside all start looking like various colours of michelin man

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